Privacy Notice

BetMGM Privacy Notice


We are committed to protecting your personal information. We have created this Privacy Notice to let you know what information We collect when you participate in the Affiliate Network at the BetMGM Partners Website (collectively, the 'Affiliate Network'), why We collect this information and how We use the collected information.

Please note that this Privacy Policy will be agreed between you and BetMGM (NJ) LLC together with its Group companies as defined in the Standard Affiliate Agreement (BetMGM Partners, 'We', 'Us' or 'Our', as appropriate).

We may periodically make changes to this Privacy Notice and will notify you of these changes by posting the modified terms on the BetMGM Partners Website. We recommend that you revisit this Privacy Notice regularly.


We consider information that may be used to identify an individual, including, but not limited to, first and last name, date of birth, bank account details, home or other physical address, email address, phone number or other contact information to be Personal Information ('Personal Information'). You may be asked to provide Personal Information when you use the BetMGM Partners Website, open an affiliate account or to use the Affiliate Network. The Personal Information that We collect may include information such as: contact information (including telephone number), shipping information, billing information, transaction history, website usage preferences, and feedback regarding the Affiliate Network. This information is held by Us on servers based in Gibraltar and Alderney and elsewhere from time to time. In addition, when you interact with the Affiliate Network, Our servers keep an activity log unique to you that collects certain administrative and traffic information including: source IP address, time of access, date of access, web page(s) visited, language use, software crash reports and type of browser used. This information is essential for the provision and quality of the Affiliate Network. We do not collect Personal Information about you on the Affiliate Network without your knowledge.


We may automatically collect certain data as discussed above and receive Personal Information about you where you provide such information through the Affiliate Network or other communications and interactions with Us. We may also receive Personal Information from customer lists lawfully acquired from third-party vendors. In addition, We may engage the services of third-party service providers to provide technical support, process your online transactions and maintain your online account. We will have access to any information you provide to such vendors, service providers and third-party e-commerce services, and We will use the Personal Information as set out in this Privacy Notice below. This information will only be disclosed to third parties outside the BetMGM LLC in accordance with this Privacy Notice. We take steps to ensure that Our arrangements with third-party service providers and online vendors protect your privacy.


We use the Personal Information We collect from you to deliver Our Affiliate Network, to provide customer support, to undertake necessary security and identify verification checks, to process any of your online transactions, meet certain business requirements and for any other purpose related to the operation of the Affiliate Network. Your Personal Information may also be used by Us to provide you with promotional offers and information regarding BetMGM products and services and in order for the BetMGM Partners to better provide a range of products and services and improved customer service. From time-to-time, We may request information from you via surveys or contests. Participation in these surveys or contests is completely voluntary, and, therefore, you have the choice of whether or not to disclose such information. Information requested may include contact information (such as name, correspondence address and telephone number), and demographic information (such as zip or postal code or age). If you choose to participate in a survey or contest and win, by accepting any contest prize or winnings from Us, you consent to use of your name and likeness for advertising and promotional purposes without additional compensation, except where prohibited by law. Unless you have elected not to receive promotional information, We may also use your Personal Information (including your email address and phone number) to provide you with information regarding our products, services and promotions, including other gaming products (including online poker, casino, betting and bingo services) and products and services from third parties carefully selected by Us.


We may disclose your Personal Information if required to do so by law, or if We believe in good faith that such action is necessary to: (1) comply with any legal process served on Us, any of Our sites or the Affiliate Network or in circumstances where We are under a substantially similar legal obligation; (2) protect and defend Our rights or property; or (3) act to protect the personal safety of users of the Affiliate Network or the public. If, in Our sole determination, you are found to have cheated or attempted to defraud Us, or any other user of the Affiliate Network in any way including but not limited to game manipulation or payment fraud, or if We suspect you of receiving or making fraudulent payments, including use of stolen credit cards, or any other fraudulent activity (including any chargeback or other reversal of a payment) or prohibited transaction (including money laundering), We reserve the right to share this information (together with your identity) with other online gaming sites, banks, credit card companies, and appropriate agencies.


You may 'opt out' of receiving any promotional communications either by choosing to opt out where such option is made available on Our sites or the Affiliate Network or in an email you receive from Us, or at any time by sending an email, or by writing to Us at Customer Affiliate Network, BetMGM, Suite 711, Block 7, Europort, Gibraltar. In addition, you may contact Us at this address if you: 1) want to confirm the accuracy of the Personal Information We have collected about you; 2) would like to update your Personal Information or delete your Personal Information; and/or 3) have any complaint regarding Our use of your Personal Information. If requested, We will change any information you have provided to Us or mark any information to prohibit future use, provided that you provide evidence as We may reasonably require for such changes.


Cookies are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences. We use cookies to track use of Our sites. We also may use cookies to monitor traffic to the site, improve the Affiliate Network and make it easier and/or more relevant for your use.

7.1 When do we use cookies?

7.1.1. During the sign-up process

These cookies will hold information collected during your registration and will allow Us to recognize you as a customer and provide you with the services you require. We may also use this data to better understand your interests while online and to enhance your visits to the BetMGM Partners Website.

7.1.2. On Our website

For visitors to Our website, we use cookies to collect information. Our servers use two different types of cookies:

A 'session-based' cookie: This type of cookie is only allocated to your computer for the duration of your visit to Our website. A session-based cookie helps you move around Our website faster and, if you're a registered customer, it allows Us to give you information that is more relevant to you. This cookie automatically expires when you close your browser.

A 'persistent' cookie: This type of cookie will remain on your computer for 30 days.

7.2 Cookies allow Us to:

Better understand your preferences and offer you more relevant promotional offers.

Identify your preferences when customizing content or functionality for you.

Confirm you are a registered user and save your login details when accessing certain services on Our website.

Collect statistics on the use of Our services.

We may also use cookies and web beacons to ensure that Our mailing tools are working properly.

7.3 How can I refuse or opt out of cookies?

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser setting to decline cookies. The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. If you choose to decline cookies, you may not be able to experience all of the interactive features on Our sites.


In order to take part in the Affiliate Network, you will be required to receive money from Us. We may use third-party electronic payment processors and/or financial institutions ('ESPs') to process such financial transactions. By accepting this Privacy Notice, you expressly consent to Personal Information necessary for the processing of transactions being shared with ESPs, including, where necessary, the transfer of information outside of your country. We take steps to ensure that Our arrangements with ESPs protect your privacy.


We reserve the right to conduct a security review at any time to validate your identity, age, the registration data provided by you and to verify your use of the Affiliate Network and your financial transactions for potential breach of Our Standard Affiliate Agreement and of applicable law. By agreeing to the terms of our Standard Affiliate Agreement you authorise Us, Our staff, agents and suppliers to use your Personal Information and to disclose your Personal Information to third parties for the purposes of validating the information you provide to Us in the course of using the Affiliate Networks, including, where necessary, the transfer of information outside of your country. Security reviews may include but are not limited to ordering a credit report and/or otherwise verifying the information you provide against third-party databases. In addition, to facilitate these security reviews, you agree to provide such information or documentation as We may request.


We understand the importance of information security and the techniques needed to secure information. We store all of the Personal Information We receive directly from you in a password-protected database residing within Our secure network behind active state-of-the-art firewall software. The BetMGM Partners Website and the Affiliate Network support SSL Version 3 with 128-bit encryption. We take steps to ensure Our subsidiaries, agents, affiliates and suppliers also employ adequate levels of security.


The Affiliate Network is not intended for or directed at persons under the age of eighteen (18). Any person who provides their information to Us through any part of the Affiliate Network represents to Us that they are eighteen (18) years of age or older. It is Our policy to uncover attempts by minors to access Our Affiliate Networks which may involve Us having to access and verify your Personal Information. If We become aware that a minor has attempted to or has submitted personal information via the online site, We will not accept this information and will take steps to remove such information from Our records.


Personal Information collected on the Affiliate Network may be stored and processed in any country in which We or Our affiliates, suppliers, ESPs or agents maintain facilities. By participating in the Affiliate Network, you expressly consent to any transfer of information outside of your country (including to third countries that may not have been assessed as having adequate privacy laws). Nevertheless, We take steps to ensure that Our agents, affiliates and suppliers comply with Our standards of privacy regardless of their location.


We cannot ensure the protection of any information collected by any third party administering Our Affiliate Network or any other program, since these third-party online sites are owned and operated independently of Us. Any information collected by these third parties is not governed by this Privacy Notice but by the privacy notice, if any, of such third party. If you have questions about a third party's information practices, please read its privacy notice. We assume no responsibility or liability whatsoever for the practices, actions or policies of such third parties, and We are not responsible for the content or privacy practices of such online sites.


The Affiliate Network operates 'AS-IS' and 'AS-AVAILABLE,' without liability of any kind. We are not responsible for events beyond Our direct control. Because of the complex and constantly changing nature of Our technology and business, We cannot guarantee nor do We represent that there will be error-free performance regarding the privacy of your Personal Information, and We will not be liable for any indirect, incidental, consequential or punitive damages relating to the use or release of Personal Information.


If We should ever file for bankruptcy, or become insolvent, or be acquired by a third party, merge with a third party, sell all or part of Our assets, or transfer substantially all or part of Our relevant assets to a third party, We are entitled to share the Personal Information and all other information you have provided through the Affiliate Network to potential and subsequent business and merger partners.


By clicking 'Submit' or 'I agree' during the registration process or by your continued use of the Affiliate Network following the posting of this Privacy Notice (as applicable), you agree to this Privacy Notice. This is Our entire and exclusive Privacy Notice and it supersedes any earlier version. This Privacy Notice should be read in conjunction with the Standard Affiliate Agreement and any additional applicable terms posted on the BetMGM Partners Website. We may periodically make changes to this Privacy Notice and will notify you of these changes by posting the modified terms on the BetMGM Partners Website. We recommend that you revisit this Privacy Notice regularly.

Modified/Created March 23, 2021